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In a world ruled by social networks, email, and global organizations, the key to success is all in who you know. You might have a lot of knowledge in your industry, or you might be an expert at finding great talent, but in order to take advantage of any of your skills, you need to make the right connections with the right people at the right time and in the right way.


Seasoned CEO Larry Benet – also known as “The Connector” – shares the last of three great tips on how to become connected on a personal and global level. Check out the third step below, and take a moment to read over the first two steps here.


What have you found to be most helpful in growing your business? Chime in below – or join the conversation with us on Facebook, Twitter, Google+ and LinkedIn.


3. Take Notice of Your Digital Surroundings


These days, access to information of all kinds is readily available through your smartphone: contact information, birthdays, calendars, and much more. You can organize your life through a device that fits in your pocket.


When it comes to growing your business, you need to take advantage of all of these resources. Are you following your business partners’ pages on Facebook? Do you ever take a minute to scroll through your Twitter feed to see if you find anything that might be relevant to a client? Use your digital surroundings to round out the information you have and to be a resource to others.


Send them a quick note on their birthday, wish them luck at their next big event, or click “like” on their latest Facebook post. You can integrate yourself into their digital world and subsequently learn a lot about what your partners and clients are talking about – and in which areas they could use your expertise.


From there, you can also become an invaluable resource for other contacts – now that you know in which areas your client needs more information, you can recommend contacts that you have partnered with in the past. This not only positions you as a source of information, but also shows that you take a special interest in each of your professional relationships – and your clients and partners will notice.


Being a connector doesn’t have to be complicated. Take the time to implement a few easy steps every day.  Once you have completed one step, begin another. Take a few extra minutes each day to reach out to clients, check in with partners, and offer your experience and skills in order to maintain great professional relationships, as well as build a reputation for being knowledgeable and reliable.


About the Author

Known as “The Connector” – Larry Benet brings passion and energy to every opportunity. He is the founder & CEO of the Thought Leaders Mastermind Series, the SANG events, and the author + creator of the Connection Mastery training system. A huge fan of the Denver Broncos, he is speaking at several events in 2016 and would love to connect with you on Facebook, Twitter, and Check out his eBook, “The Art of Connection,” for some great tips on growing your professional network.